EFTYCHIA – AW21 Life Before Birth
Video accompanying EFTYCHIA AW21 collection for London Fashion week February 2021.
Life Before Birth.
With birth, signifying an end rather than a beginning – the end of a project.
An ode to the preparation, struggle, fear and whatever comes along until “giving birth” to a project. The mental “torture” that a person while creating is going through – emotional pain, depression, isolation, creative torture, aggressiveness, process etc.
eo/ photography Polly Brown