TREDDENICK – PRE – SS//23 ‘HIGH’ – DISCOVERY LAB IN COLLABORATION WITH DAZED
TREDDENICK PRE – SS//23 ‘HIGH’
High (adjective): Great or greater than normal,
in quantity, size or intensity.
It’s about creating the feeling of the summer to be.
It’s about the spectators.
It’s about feeling the club’s base running through your veins.
It’s about validation.
It’s about saying fuck you to the diluted societies we have become.
It’s about the scent of attraction.
It’s about the pleasurable excess of fashion.
It’s about the enigma of nature.
It’s about the feeling of silk dripping over your body.
It’s about movement, your moment, our moment.
It’s about solidarity.
It’s about love, sex and the friction of life.
It’s about being Naomi and throwing the phone.
It’s about eye locking orgasm’s with men in the park.
It’s about the lust of colour.
It’s about sensory overload’s today and tomorrow.
It’s about the pill, the powder, the liquid.
It’s about ecstasy within the community.
It’s about the reality of change in the sunrises and sunsets.
It’s about letting the moment run through your body.
It’s about the tears of indulgence.
It’s about TREDDENICK.
By Jake Treddenick, 2021
For Discovery Lab June 2022 in collaboration with Dazed, TREDDENICK presents a 90 second second video entitled ‘High’, Showcasing the PRE – SS//23 collection. The video and collection takes inspiration from a poem written by Jake Treddenick in 2021.
The video is made in collaboration with Photographer & Videographer: Pim Van Baalen, Art Direction & Stylist: Vesa Perakyla, Millinery: Vivienne H Lake, MUAH: Hannah Jones, Models: Winston Duke, Alex Wakefield, Dan Wakefield,
House of Treddenick: Jake Treddenick, Alice Sewell