RAY CHU CHAPTER III – I HEART YOU
RAY CHU displays sensual and sophisticated aesthetics within the garments of this collection. Cut-out shapes evoke contemporary, experimental implementation, with plenty of bold colours and playful-deconstruction designs exuding strong statements. The brand continues to imply sustainable aspects throughout the process, additionally.
This season, we collaborate with artist Loli Yang, who has exclusively created a series of intimate artworks for this collection. These artworks depict intimate fantasies of people we feel strongly for or nostalgic heights of a bygone relationship. The Melting Heart, designed by Ray Chu, encapsulates being in the mood for love. In centering the melting heart, we introduce a series of ACC that each embody pure feelings of romance, from earrings and necklaces to bracelets and rings.
The artist and Ray have wanted to collaborate for some time, considering their combined incredibly diverse global understandings of borderless and genderless fluidity. The characters depicted also belong to the LGBTQ community, which serves to succinctly remind the viewer that the LGBTQ voice must be heard.
“I heart you”, the fashion film, invites LGBTQ individuals from different industries to partake, as Ray Chu strongly values inclusivity. Set in a clean back studio, the film focuses more on clothing details and abstract concepts of emotions through the individuals’ eyes. Flashing purple light adds a note of showing our own personal affirmations to face our true feelings.
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Presented by RAY CHU
Director / Psychobaby Gill
Assist. Director / Kengwu Lin
DOP / DR.LEONARDO
1st Assist. Camera / Shenghan Su
Assist. Camera / Chester Yang
Gaffer / Liao Ching Wen
Music & Sound Design / Howie Yu
Editor / Frankie Lee
Colorist / DR.LEONARDO Psychobaby Gill
Special Thanks SHUFEIZOU
CG Artist/ Loxel
CG Effect/ 阿卡
Melting Heart by Ray Chu
Exclusive Collaboration Artist / Loli Yang
Hair / Sundia Wen
Hair Assistant/ Dolly
Makeup / Fiona Li
Makeup Assistant / Helen Tsai
Amazing Talent/ Model –
Assistant/ Sophie & Lucy
Culture of Ministry
Monster Energy Taiwan