For Spring Summer 2022 London based label PARC take their debut on the London Fashion Week schedule as part of DiscoveryLab. PARC has been born out of the mindset that the people that surround us ultimately shape who we are. For their first fashion film, Anthony Campbell and Paul Rawson went wide, working with High Fashion Talk street casting over 100 people to be part of their community-led piece, proving that sometimes good energy and vibe create genuine authenticity.
“PARC Life” Is A film celebrating the spirit of community, coming together and the parc family surrounding our label. Highlighting pieces from series 1, 2 and 3 all looks chosen and put together by the cast themselves to reflect the breadth of personalities and diversity of individual style that surrounds us every day.
PARC wanted to create a safe space for people to be themselves and have some fun, which has long been overdue in the past year. Joy is the main takeaway from the film and how clothes can be more than set looks. They can be fun and instil a sense of play and ultimately bring people to life.
The film, directed by Iolo Lewis Edwards, is a sneak peek into the PARC universe, which will unfold throughout the season and beyond.
PRODUCED BY HIGH FASHION TALK
VIDEO: IOLO LEWIS EDWARDS
MUSIC: SASA CRNOBRNJA
PRODUCTION: EMELINE TAVERNE, KOFI WELLS, LUCA REUBEN, SAM GILL, STANLEY LEWIS, TEE ODUNEYE, JOY CHEN.
ANIMATION & POSTER: PATRICK WAUGH