MITHRIDATE – AUTUMN WINTER 2022 RUNWAY SHOW
The past reminds the present of troubling inequality, conflicting upheaval and the circular struggles of society, as seen in the MITHRIDATE Autumn/Winter 2022 runway show by Demon Zhang at the Wapping Hydraulic Power Station in London.
Characterised through motifs of tulle smoke veils and rough-edged earth-tones, juxtaposed by opulent tailoring, intricate Swarovski Crystals and pearls are hand embroidered with rich, royal hues. The power of this pandemic drew parallels to the upheaval and reformation of society seen during the Industrial Revolution.
This Autumn/Winter 2022 collection sartorially animates the stark class divide during this period where working classes laboured to develop new manufacturing processes and environments that seemingly benefited only the elite.
Stylist : Harry Lambert
Assistant Stylists : Ryan Wohlgemut, Naomi Kate-Phillips, Harrison Beckett, Neve Randall Set Design : Olivia Giles
Casting: Emma Somper
Backstage Photographer: Robin Joris Dullers
Runway Photographer: Jason Lloyd Evans
Hair: L’Oréal Professionnel, Richard Phillipart
Makeup: Jane Richardson
Nails: O.P.I., Kim Gorse-Macias
Shoes: Grenson Shoes
PR: CP Concept
Production: Perfect Cartel
Music: JonJo Jury and Hannah Holland
Narrator: Yun Long Zheng
Sound Engineers (China): Amber D, Sherry Xu
Special Thanks: MITHRIDATE Team & Tina Jiang
Founded in 2018 by Demon Zhang, MITHRIDATE is a gender neutral, emerging luxury Chinese brand with an overarching appreciation for art and community. Through Zhang’s considered designs, her work celebrates bespoke craftsmanship combined with Chinese artisanal techniques to provide strength and protection whilst empowering her collaborative, artistic, global community. Zhang captures the delicate balance between romance, independence and self-preservation, encouraging self-confidence and body positivity to empower. Well established and successful in China with 7 stores in premium shopping locations, Zhang is dedicated to expanding MITHRIDATE’s name globally.