Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.”
In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.
Once inside, Aria’s “hacking lab made of incursions and metamorphoses”—from Alessandro Michele’s notes on the show—is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.
The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture.
Lil Pump “Gucci Gang”
(B. Murray / G. Garcia / G. G. Nealy)
© Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC
(P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl
Rick Ross feat. Future “Green Gucci Suit”
(R. Ross / A. Stewart / N. Wilburn / D. Hayes)
© 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing
Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia
(P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl
Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)”
(M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe)
© 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy’s Publishing, BMG Platinum Songs US, Mushie Music, Built By Music, Josiah Muhammad Publishing, Bhabie Publishing
Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl
(P) 2018 Artist Partner Group Inc., Warner Music Italia Srl
Mier “Gucci On My Bag”
© (P) Jendex Records
Die Antwoord, Dita Von Teese “Gucci Coochie”
(A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese)
© 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp.
Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl.
℗ Zef Records LLC / AWAL Recordings Ltd
Vitalic, feat. David Shaw and The Beat “Waiting For The Stars”
(P. Arbez / D. Shaw/ J. Garraud)
© 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing
Licensed by Dipiu’, Accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations.
Bureau Veritas Italia monitored the set in which animals were present and verify that no animals were harmed.