Divining the future of Fendi from its own archives, Kim Jones revisits the impact and influence of classic collections and family history to create something entirely new for #FendiFW22. Refracted through a contemporary lens, these moments in history point toward a new equilibrium – tracing the edges of strong lines and shapes, blurred and reinvigorated by a sense of lightness. Classic utilitarian function meets with contemporary material illusion.

Artistic Director of Couture and Womenswear Collections: Kim Jones OBE
Artistic Director of Accessories and Menswear Collections: Silvia Venturini Fendi
Artistic Director of Jewelry: Delfina Delettrez Fendi

Styling: Melanie Ward with Ellie Grace Cumming
Hair: Guido Palau
Makeup: Peter Philips
Nails: Beautick
Casting: Shelley Durkan
Choreography: Les Child

Design and production: Bureau Betak
Film art direction and production: Bureau Future
Film direction: Walter Films
Music: Michel Gaubert, Aphrohead AKA Felix Da Housecat – In The Dark We Live (Thee Lite) (Dave Clarke’s 313 Mix),
Omar S & Desire – 54321

Special thanks to Amanda Harlech


Click for the more videos…


MARRKNULL Fall/Winter 2022 London Fashion Week


Italian Beauty - Tod's Fall-Winter 22/23 Women's Fashion Show