beautiful people Spring/Summer 2022 Paris Collection “Side-C Vol.7 MULTIPLICITY”
Side C, the transformative look at classics that focuses on innovative pattern making offering multiple ways to wear and interpret garments,
explores the dimension of MULTIPLICITY.
Designer HIDENORI KUMAKIRI
Creative Direction DAISUKE YAMAMOTO & beautiful people
Stylist HANNES HETTA [Art + Commerce] Hair & make up KENJI TOYOTA [Shiseido] Casts ALISHA N / KANON HIRATA / MIIYA KUDO / NAGOMI INO / NAMA / NAOKO KAMEDA / SUMMER / UNI / YULIA SA
Choreographers NOBUYOSHI ASAI / SHU OKUNO
Composer & Sound Design KYO ACERBIS KITAYAMA
Creative Partner / WIEDEN+KENNEDY TOKYO
Executive Creative Director SCOTT DUNGATE
Creative Directors KYOKO YONEZAWA / PHILLIP CHO
Art Director DIANA GANEA
Head of Production KERLI TEO
Lead Producer TY DEMURA
Producer SIYUN KIM
Account Director KENSUKE SUEMASA
Managing Director YOSUKE SUZUKI
Film Production Team /
Film director GEN YOSHIDA
Executive Producer KENJI SATO [NAKAMA] Producer SIMON AMAR [NAKAMA] Line Producer ANNA BRIAND HASHIMOTO [NAKAMA] Production Manager AMY AOYAMA
PA AKIRA HAYAKAWA / SARA SANUI / FUMIYA SUGIMOTO / NAZARENA ZUCCHI
1st AD YU INOSE
2nd AD RISA NAKATOMI
Director of Photography YUKI ONO
1st AC JENNIFER KERUZORE
2nd AC JOJI TSUCHIDA
3rd AC SEIJUN ICHINOSE
Robot Arm Operator KOTA TANAKA / KEI NAKAGAWA / JUN TANAKA
Steadicam Operator TAKUMA IWATA
Gaffer YOSUKE SHIMADA
DIT TOMOHITO GOSHOZONO
Best Boy Electrician GRACIAS BOMATA
Sound STEVEN LEFEVER
Casting YASUTO OGAWA [Ys’C]
Post-Production Manager HAYATO CHAKI
Cutters Studio team /
Creative Editor SACHI SASAKI
Creative Editor Assistant TOMONORI WATANABE
VFX Artist YUSAKU YASUDA
VFX Assistant LEMON KUWABARA
Colorist TOSHIKI KAMEI [ARTONE FILM] Color Assistant MAI KAWAMURA [ARTONE FILM] Post Production Producer YOSHI HASHIMOTO
Post Production Assistant Producer KATHARINE ROWAN
Still Photographer NICO PEREZ
Photographer Assistant TAIKI
beautiful people team
MASAYOSHI TODA / YUSUKE WAKABAYASHI / TAMIO YONE / MIKI SHIMOYAMA / YUKINA TAJIMA / RIKA MIYAUCHI / RIE YAMADA / NORIKO KAWAKAMI / SAORI MASUMURA / SAKI HAGIHARA / RIKA HIROSE / YOSHIKO SAKATA / ATSUSHI SATO / KEIKO ENOMOTO / EMI MATSUKAWA / MAYO URAKAWA / MAYUMI NOGUCHI / YUMI KOMURO / WATARU CHIKAMI / PIPI CHAN / BISOU DENG / CHISA HIROTA / MIZUKI SOMEYA / HANAKO FUKADA / NAGISA OKAMOTO / YUKA YAJIMA / HARUKA IWAMOTO
Paris Coordinator NORIKO ISHIZAKA
Global Press PR CONSULTING PARIS
Global Sales & Marketing PIPI CHAN
#hidenorikumakiri #bpSS22 #parisfashionweek #PFW
#beautifulpeople #22SS #MULTIPLICITY #SideC #DOUBLEEND
Spring/Summer 2022 Paris Collection
Side-C vol.7 “Multiplicity”
Our lives are not the same anymore.
We all had to acknowledge a change of perspective,
learning the necessity to be flexible, adaptable,
ready to change minds quickly in order to handle any situation with ease.
As part of our daily lives,
clothing should be part of this new adaptability and probably channel it, too,
changing effortlessly to face the many situations one fronts in the course of the day,
come rain or shine, work or leisure, in private or social life.
Side C, the transformative look at classics that focuses on innovative pattern making
offering multiple ways to wear and interpret garments,
explores the dimension of multiplicity.
Further expanding the double end concept introduced last season,
which allowed garments to be used in different ways by turning them upside down,
new possibilities have been added.
Pieces can be flipped left to right, into out, top to bottom
offering a multiplicity of angles and functions, adapting to different places,
but also to different occasions, from the outdoors to the office.
The spirit is nonchalant, light.
Silhouettes dance and flutter around the body.
Inspired by a poem written by Miyazawa Kenji, Not losing to rain…
garments have been introduced that, due to the material they are made of,
can be used under rain or inside the water, either on sunny, windy or rainy days:
a bikini; a blouson that turns into a jumpsuit; a dancing dress.
In an easy move, a blouse becomes a skirt, a skirt a dress.
Inside-out and upside down a formal tailleur becomes informal.
Opposites are harmonized on the two faces of a fabric:
black and white, classy bouclè tweed and worker stripes, vintage and one wash denim.
Bright color blocks refer to the work of Piet Mondrian, while a horoscope motif from the Middle Ages turns in different shapes using the navel as the center of the dress.
In the accompanying movie, girls walk in couples and dance,
nonchalantly demonstrating the dresses’ many possibilities.
Multiplicity as a way to live life easily,
not losing to the rain, to the wind, to the adversities.