TOMMYNOW FALL 2017 WOMEN & MEN RUNWAY SHOW HD
TOMMY HILFIGER BRINGS FALL 2017 TOMMYNOW “ROCKCIRCUS” EXPERIENTIAL RUNWAY EVENT TO LONDON
The “ROCKCIRCUS” event brought the TOMMYNOW “See Now, Buy Now” runway show to London, with global brand ambassadors Gigi Hadid and The Chainsmokers.
Combining looks from the brand’s men’s and women’s collections, the entire runway was immediately shoppable through retail, wholesale, e-commerce and innovative commercial channels such as augmented reality, chatbots, and image recognition.
TOMMYNOW “ROCKCIRCUS” marked the global launch of the Fall 2017 TommyXGigi capsule collection. Gigi Hadid is the global brand ambassador for TOMMY HILFIGER women’s, including apparel, footwear, accessories, sunglasses, watches and fragrance. The TommyXGigi collection blends a rebellious attitude with a feminine twist, combining Gigi’s unique effortless style with Tommy’s love of rock-and-roll.
For the first time, TOMMYNOW combined both men’s and women’s collections, featuring looks from HILFIGER COLLECTION, the pinnacle of the women’s product offering, and HILFIGER EDITION, which pays homage to Tommy Hilfiger’s storied menswear heritage.
Over 2,000 guests, including consumers, press, buyers, VIPs and industry influencers, were invited to enjoy inspiring, unexpected fashion experiences. Guests shopped the runway at the ROCKCIRCUS Popup, browsed exclusive one night only TOMMYNOW concert merchandise, and discovered TOMMY HILFIGER classics at True Vintage. They also had the opportunity to customize their favorite items at the TommyXYou Lab and purchase Tommy’s favorite music at ROCKCIRCUS Records.
The runway finale morphed into a modern circus act with athletic aerial performances by NoFit State, the U.K.’s leading contemporary circus company. The eclectic troop gave a new definition to “ROCKCIRCUS” before The Chainsmokers took the stage for an exclusive performance to celebrate the launch of their global ambassadorship for TOMMY HILFIGER men’s.
The show was opened by international supermodel Gigi Hadid and featured top models including Bella Hadid, Anwar Hadid, Devon Windsor, Hailey Baldwin, Joan Smalls, Sara Sampaio, Jourdan Dunn, Georgia May Jagger, Lucky Blue Smith and Presley Gerber.
For more information visit: www.tommy.com