Tokyo James AW21 “OGIDI OKUNRIN” Fashion Film



A Fashion Film showcasing the Tokyo James Autumn Winter 2021 Collection entitled “OGIDI OKUNRIN”.

Tokyo James Autumn Winter 2021 collection entitled ‘OGIDI OKUNRIN’ (‘The Strong Man’) — takes on the British Nigerian designer’s concept of unity and masculinity through the gaze of Yoruba Culture. Remaining true to its origins, the brand continues to explore its core ethos which is based on the idea of intersection — where two points connect and the unification of masculinities. Tokyo believes that there is always strength in unity, utilising this notion the collection sets out to merge the different aspects of masculinities to unearth a fresh perspective.

The ‘OGIDI OKUNRIN’ collection derives from the designers idea of masculinity, its diversity and at the very heart questions the evolution of ‘The Modern Man’. Cutting away at the traditional forms of masculinity, James creates room to breed an alternative disposition. Various textures from sequins to weaving which stimulates contrasting feelings and denotes the cragged road to finding his masculinity. Playing with the idea of duality and balance, the collection highlights pieces that can easily be translated and curated into cross generational timeless pieces that can also be passed on from father to son. This season continues to build on previous silhouettes with influences from the 1960’s peacock era and an African revision of the traditional British Dandy — boasting a mixture of vivid and muted colours the collection takes on the notion of reprogramming the traditional suit. The use of fine knit and embossed leather celebrates the juxtaposition between rigidity and fluidity, diagonal cuts, ruching, metal chained blazers and jackets made from raffia are also featured.

This season the brand officially launches its ‘Ata Rodo’ Bag (‘The Pepper Bag’). ‘Ata Rodo’ can be found in everyday life and is a staple in African culture but is also used in numerous areas around the globe, showcasing the intersection and commonality between Africa and the rest of world.

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