SCHNAYDERMAN’S SPRING/SUMMER 2022 DIGITAL RUNWAY SHOW – IN TRANSIT
The past year we saw a shift. Transitions became near impossible and our brave new world of constant change appeared to come to a halt. The focus shifted from appearance to self-development and reflection.
The SS22 collection “In-Transit” is a reflection on the past, present and future. An exploration of “now” in relation to where we’ve been and where we’re going. The collection features artworks by renowned Swedish artist Marcus Mårtenson, who’s known to call out our own thought patterns and how we judge our surroundings to mind. The fabric and textures reminds us of a life in motion with washed out colors, airy silhouettes and sun faded hues.
This year Schnayderman’s will present their collection with fictional fashion show. The short film features three characters stranded at a post waiting to be able to return to civilization. They reflect on the past, present and future as they bide their time in the barren borderland.
The film is written and directed by Michael Rendell, with cinematography by Oliver Olsson, both of whom made Schnayderman’s AW21 showcase ”The Outsiders”.
Schnayderman’s creates collections for the Weird and the Wonderful. The thoughtful designs envisions a world where the Weird and the Wonderful are not only necessary, but celebrated.
It is the Weird and the Wonderful who drive things forward with new ideas for how to consider not only the world, but ourselves. You decide who you are, and nowhere else is this more fitting than among the Weird and the Wonderful. They question the norm, simply by being themselves.