meanswhile A/W 2021 London Fashion Week Campaign Film


meanswhile A/W 2021 London Fashion Week Campaign Film

meanswhile A/W 2021 London Fashion Week Campaign Film



Form Follows Function
The result of the pursuit of function, which dictates form.

Function Follows Form
The belief that new values can be found in existing concepts and items. (Such as color, shape and sound) Similar to how early humans turned stones into weapons, tools are the result of human conception.

This season’s collection is a study of these two themes and the design possibilities that arise in their exploration.

Form Follows Function=形態は機能に従う
一つ一つの機能を追求した結果、ものの形が決定づけられる

Function Follows Form=機能は形態に従う
元々そこにあったもの(色、形、音…)に新しい価値を見出す 原始人が石を見て鈍器に使ったように 道具の起源は人の発想から

二つの狭間を行き来すること
そこから生まれる可能性を探ること

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HP: http://meanswhile.net/
Online Store: https://store.meanswhile.net/
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