Maison MIHARA YASUHIRO 2022AW Collection channels a theme of “SELF CULTURE”.


Maison MIHARA YASUHIRO 2022AW Collection channels a theme of “SELF CULTURE”.

Maison MIHARA YASUHIRO 2022AW Collection channels a theme of “SELF CULTURE”.

“In an era when information has become much easier to obtain globally, I’ve turned to localising myself with my surroundings.” The answer that designer Yasuhiro was searching for was his memories of Tokyo in the 1990s. It was the period of time when Mihara Yasuhiro started his path within the fashion industry.

The unique Japanese fashion scene took on more of an American casual and military style approach to clothing, with the help of the youth of Japan, this trend blossomed. Japan was desperately chasing American and European fashion trends. Mihara incorporated these aspects within his collections, with the addition of Mihara’s humour of deconstructing and reconstructing garments.

For this collection, a new style has been titled as “Modified”, which is a reinterpretation of several types of second-hand clothing that Mihara himself has been collecting for many years. The first collection of “new used clothes” by Mihara has about 25 styles including outerwear, shirts, tops, and pants. This is a season that adds captivation and depth within the entire collection.

Mihara Yasuhiro intended to put on a catwalk show where everyone could enjoy themselves. Asakusa retains the ambience of Tokyo’s historic townscape, and Mihara chose to stage a physical event to utilise the entire shopping market for the first time.

CAST

MARIYA NISHIUCHI
TAKAUMI FURUHASHI
KEIKO ( KIDS )
TAKUYA IMAGAWA
MISATO MORITA

STORY : MIHARA YASUHIRO

DIRECTOR OF PHOTOGRAPHY : TOMOYUKI KUJIRAI
PRODUCER : TOSHIYUKI TAKEI
CAMERA :
SATOSHI TAKAHASHI
YUSUKE TAMURA
SHINICHIRO KOSE
MINORxU
RYOSUKE HOSHINA
SASUKE
MAKING CAMERA:NAOTO SAKAMOTO
YUSUKE TOKIMITSU
PRODUCTION MANAGER : HIROKI SHUDO

STORYBOARD : TAKAUMI FURUHASHI @ WAKE UP

MUSIC : THE SKA FLAMES
VO / HIROKAZU ISE
AS / MICHIHISA ISHIKAWA
TS / TOSHIYA MITSUHASHI
TS / KAZUO YAMADA
TP / NAOKI TANAKA
TB / KIYOSHI MIZOROGI
PER / AKIHITO NAKASU
KEY / RYO MURATA
GT / TORU SHIGAKI
GT / KENJI MIYAZAKI
BS / KEI MIYANAGA
DR / HITOSHI SHIMURA

INALE MUSIC : ASAKUSAJINTA
VOCAL AND RIDES A BICYCLE / OSHOW
GUITAR / SHINYA
MARCHING DRUMS / AG
TRUMPET / RYOSUKE SUDO
TENOR SAXOPHONE / YOUKI YANO
TUBA / TOHO

SHOW PRODUCTION : MICHIO HOSHINA @ PLANKTON
SOUND : HIROKI YOSHIMI @ ART BRAIN COMPANY
LIGHTING : RYO KAWAMURA @ ART BRAIN COMPANY
MUSICAL INSTRUMENT : LEO MUSIC
SPECIAL EFFECT : SANKYO CLOUD
GENERATOR CAR : KAZUKI SUZUKI @ MITSUHO
SET DESIGN : YUKI TAKAMURA @ KUROKO
CONSTRUCTION : KUGAYAMA KOBO

INTERNATIONAL PRESS : PURPLE PR

MOVIE LOCATION :
ASAKUSA SUSHIYA SHOPPING MARKET
K I D S

SHOW STYLING : YUKARI OHTA @ SLEEPINGTOKYO
HAIR AND MAKE UP ARTIST : KENJI TOYOTA @ SHISEIDO
HAIR AND MAKE UP ARTIST FOR KEIKO : SOICHI NAGATA

ALL MODELS
HARRY
MAHNE
YUMA
JOSIAH
MINOR
RIO
MAKOTO
SAE
YUKI MINE
SOYA SATO
MIYU ONODERA
MYU
VIRAL BOY
TEITO ASAHARA
WATARU
EVA.D
SAMIRA
RUBY TUESDAY
NIKITA ZINOV
AZURI
TETSU
KOVICH
RYU SAIJYO
NAMI
MILANO NASU
KIRIKA
MASATO INOUE
YU TSURUTA
MOHAMED
MOKA ASADA
RION NAGAI
YASU SHIBUYA
ATSUSHI KUROKAWA
KAZUNARI KUZE
KAMIL NATSUAKI
TOMO
HOSHI
YUJI
HYOU KAGOU
MYUUKI
NIINA
NAO
YUICHIRO
TOYA
ATOM
BONBON
MACHEL TAKEUCHI
REO
KANE SELINA
SHUJIRO SHIGYO
ZACH
TAKAO TSUNO
SANCHEZ
NATALIE
DJ
EMILY FUJITA
NANA YAMASHIRO
DANNI
AYARI SASAKI
RUTH HELEN ABBOTT
SHINTARO SHINAGAWA
NOHARA
TARO ELVIS
RENSHI CHOUKAI
KOUEI
KAI
SHOYA KOIKE
RYOSUKE HIROSE
YO TAKASAKI
NANA TAKAGI
RYOKI
IO
YUTO
NIGARA ( GARA )
IVAN
SEIGO ANDO
RANDELINA
SEAN JOCOBSON
KO NAKANO
MARIYA NISHIUCHI

SPECIAL THANKS

ALL SUNGLASSES : BLANC
ASAKUSA SUSHIYA SHOPPING DISTRICT PROMOTION ASSOCIATION COOPERATE STORES
ASAKUSA OKAMI SAN KAI COOPERATIVE ASSOCIATION
ASAKUSA GOD MOTHER : TERUKO TOMINAGA

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