IT STARTS NOW – PHIPPS SS22 COLLECTION VIDEO [PARIS FASHION WEEK]


IT STARTS NOW – PHIPPS SS22 COLLECTION VIDEO [PARIS FASHION WEEK]

A study of masculinity throughout history, with its many rites of passage, rituals, and cultural signifiers in different forms, in order to perhaps arrive at a conclusion to the question of “what is a man today?”

We chose to represent four different environments in our video presentation where rituals of masculinity might occur, and heightened them into the realm of fantasy using cutting-edge XR technology: a revolutionary extended reality technology which uses LED screens to create live on-set projections of digitally created environments, generating fully immersive experiences.

Created By Spencer Phipps

Directed by Molly Ledoux

Styling: Ellie Grace Cumming at Streeters

Styling First Assistant: Isabella Kavanaugh
Styling Second Assistant: Eva Kluczenko

Music: Peder Mannerfelt
First Assistant: Emeline Robbes
Visuals and XR Production: MADO
Art Direction & Production – ATO Designs
Cinematography and Editing: Hugo Valentine

Lights: Romain Belloche
Production Manager: Rachel Halickman
Music Supervision: Michel Gaubert and Ryan Aguilar
Lookbook Photographer: Luca Tombolini
Makeup: Satoko Watanabe at Artlist Paris
Lookbook Hair: Ramona Eschbach at Total Management
Boots: PHIPPS x Grenson X Browns Exclusive
Sandals: Jutta Neumann

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