Ernest W. Baker – Paris Fashion Week Autumn/Winter 2021

Ernest W. Baker – Paris Fashion Week Autumn/Winter 2021

A dream is a road to the unconscious. But what if your waking life feels just as surreal?

An awakening, with sensations clinging to the senses. Images coming back in flashes. Memories slipping out of grasp the more you focus on them. A feeling of uncertainty as dreams blend into reality. Anxiety and isolation beating at the edge of our consciousness.

For the past few months, we have felt in the grips of an uncontrollable reality. Uncertainty, anxiety and stress have been a constant in our lives. As creatives, this has forced us to examine what mattered and what we wanted to say, within this ever-shifting framework.

If we have to roll with the punches right now, we wanted to build the aesthetic around it. Instead of clinging to the foundation of the brand, we looked at the spaces where reality crept in.

To bring the season to life, we turned to the cinematic, not for its storytelling power but for the aesthetic feel that half-remembered dreams, and the past year, have left us with.

The foundation of this season is the feeling of a lucid dream. Dreamy sequences, strong colors, a hint of stress. A rush of emotion, feelings rather than words, a bittersweet palette. Surreal visuals, creeping unease, memories yet to happen.

What we strongly believe in at Ernest W. Baker is that reinterpreting the past serves to inspire the present and transform the future. And right now, we have only one certitude: even the worst of dreams will eventually fade into the wakefulness of a new day. Here’s to a good morning ahead.

Inês Amorim & Reid Baker
Viana do Castelo, Portugal
January 2021

Directed By: Vladimir Kaminetsky
Art Direction: Inês Amorim & Reid Baker
Cinematographer: Juri Fantigrossi
Styling: Mauricio Nardi
Hair: Michael Delmas
Models: Diacaria, Oscar J, Marius & Matthew
Music & Sound Design: Maurizio Bergmann
Voice: Susan Baker
Camera Dept: Matteo Zenini & Orkhan Abbasov
Organization: Portugal Fashion
Production: SP Entertainment

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