Edeline Lee SS22 Film at London Fashion Week
EDELINE LEE SPRING SUMMER 2022
LONDON FASHION WEEK
20 SEPTEMBER 2021
** Please experience the Digital Premiere here **
https://edelinelee.com/pages/spring-summer-2022
16:00 PM BST: Digital Premiere
Spring Summer 2022 was conceived whilst the UK was still in lockdown. EDELINE LEE states: “I was dreaming about our collective re-emergence into society – all of our repressed desires to dress up and get out and see new things, to fly up into the sky and blast ourselves all the way to the moon. I’d been exploring the possibilities of digital art for the past couple of seasons, and also wanted it to feel absurd, surreal, joyful, exuberant, abundant, diverse – all the colours of the rainbow. It felt wrong to order new fabric, so I decided to use up all of the leftover fabrics in the studio – we ended up with 53 colours in the collection.”
FRANKNITTY3000 (Hong Kong) worked on the animations for the designer’s directorial debut. “I love Edeline’s multimedia fashion presentations, and I was excited about the idea of being able to work remotely with this group of talented individuals. Edeline gave a lot of quite specific instructions about her vision. I tried to read her mind, and to add some flavours to the fashion palette.” said Frank. Edeline responded: “Frank deconstructs the body in a very similar way to how I design clothes, so I knew he would understand what I was seeing in my head. Then PETER SMITH (Los Angeles) manipulated the imagery for the lookbook – his work vibrates at the same frequency that I was on.”
All long-term friends and collaborators: TOM BURKE (London) wrote the spacey soundtrack, CHRISTINA WOOD of Kaleida (Palm Beach) contributed the mysterious vocals and KYUNG ROH BANNWART (Geneva) art directed the dreamy landscapes. From London, KATIE FELSTEAD styled, MARS WASHINGTON lit and shot the imagery and JAMIE NEALE choreographed. MATT GABZDYL at FINAL CUT stepped up to edit, and David Wishart and Tim Martin at THE MILL contributed the final touches. “The entire project was a truly collaborative, community effort and most of it was done remotely. We’ve been working for months together, but Frank and Peter and I have never met in person. I zoom them at random hours and turn off the camera – maybe it’s better to meet in our minds!” Edeline concludes.
Spring Summer 2022 features a rainbow spectrum of colors and techniques. Edeline approaches the pattern-cutting in spirited and feminine fashion – generously replicating and distorting each new idea. She confidently colour-blocks, creating directional versions of the house’s bestsellers. She explores the graphic possibilities of the house’s signature Ivory hand-covered Italian buttons and buckles. She analyses ribbons and bows, using them to whimsical and sculptural effect throughout the collection.
CONCEPT & DIRECTION
Edeline Lee
A COLLABORATION WITH
Film – FrankNitty3000
Background Art & Lookbook – Peter Smith
FASHION
Stylist – Katie Felstead
Models – Storm Management
Hair – Paul Donovan
Makeup – Emma White Turle
Choreographer – Jamie Neale
Model Booker – Ludovica Poggi
Stylist Assistant – Rosie Borgerhoff Mulder
Legwear – Falke
Underwear – commando
Hair Assistants – Edoardo Colasanti, Thassio Leal, Francesco Merico
Makeup Assistants Eoin Whelan, Emily Wouters, Martha Inoue
MUSIC
Music Director – Tom Burke
Vocals – Christina Wood of Kaleida
ART
Art Director & Set Design – Kyung Roh Bannwart
Website – Neo Khama
Floral Designer – Hannah Hunnam
Stills Retouch – Amy Brown
PHOTOGRAPHY
DOP & Lighting Designer – Mars Washington
Show Caller – Beatrix Ong
Digital Operator – Michael Furlonger
Assistant Camera – Teodora Yancheva
Gaffer – Kristiana Zhekova
Spark – Piper Louise
Refreshments – CPress
POSTPRODUCTION
Editor – Matt Gabzdyl
Offline Edit House – Final Cut Ltd
Flame Artist – David Wishart
Colorist – Tim Martin
Online Edit House – The Mill
Offline Producer – Nikki Porter
Online Producer – Nicola Simons, Jasmine Lewis-Humphrey
Online Production – Assistant Chee Yen Wang
PRESS
The 223 Agency – Stephen Lawton & Harriet Spence
STUDIO
Millie, Lisa, Steph, Ryan, Pauline, Abdul, Anissa, Rachel, Ben, Mister Suleman, Sharif, Naima, Kadir, Sadiq, Juliet, Cara, David, Anamika, Rodita, Harper
SPECIAL THANKS British Fashion Council, Caroline Rush, Stephanie Phair, Sian Westerman, Barry Taylor, Kenneth Lee, Lynne Carr, Marie Kristiansen, Elina Chow, Peter Towse, Howard Tangye
SALES
[email protected]
PRESS
[email protected]
INSTAGRAM
@edelinelee
