Destination Colombia – Paraiso Miami Beach
The project showcased 12 Colombian designers and featured established brands such as OndadeMar, Verdelimon, and Encantadore, but also new rising stars in the swimwear and resort wear industry including Palmacea, Mola Mola, Ancora, Carolina Estefan, Estivo, Corpo, Praia, Nawa, and Mar de Rosas.
In the spirit of new normal, the swimwear and resort wear enthusiasts watched fashion show live through Procolombia’s official fashion Instagram account @ColombianFashionTrends and www.paraisomiamibeach.com.
Stitch Lab, the luxury online retail space for Colombian fashion hosted a media reception serving delicious mimosas by Miami Cocktail Company.
Silvia Cobos and Jetlagmode accessorized the show with shoes, bags and accessories all made using sustainable handmade techniques, while Junior & Hatter Wynwood’s stylish salon and its most sought after stylists created the runway hair looks.
DESTINATION Colombia was the first in the series of curated projects between PARAISO Miami Beach, the leading event for the swimwear industry, widely known as swim week, and Colombian government agency Procolombia.
“DESTINATION Colombia is one of PARAISO Miami Beach leading initiatives for creating new business opportunities for the Colombian brands in the US market, and it opens a window to a brand new way of connecting these brands with both media and industry audience.” – Natalija Dedic Stojanovic, Creative Director of PARAISO Miami Beach.
Quality and innovation are the two features that make Colombian fashion so widely known in the world. Thanks to the quantity and quality of Colombian designers, and the raw materials produced in the country, the national fashion industry has achieved its own identity, which very few textile and clothing producing countries manage to achieve.
“Colombia has become one of the most fertile and dynamic territories on a global level for swimwear and beach wear experimentation: that’s why we decided, together with PARAISO Miami Beach, to present the most innovative Colombian brands to buyers and the national press through this multifaceted fashion initiative and an experience, DESTINATION Colombia.” — Procolombia president Flavia Santoro.
PARAISO Miami Beach STORY
In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand-new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.
With over 40 events in four days, PARAISO 2019 brought a uniquely elevated and unified event showcase to the globally recognized Miami scene. Runway shows with top designers and style- setting supermodels and celebrities, educational panels with respected business leaders, cutting- edge fitness and wellness programming, and surprise music performances with headlining talent and pop-up conceptual retail experiences quickly went viral, with event imagery capturing the world’s attention.
Verdelimon – https://verdelimon.co
Mola Mola – https://www.molamola.com.co
OndadeMar – https://ondademar.com
Encantadore – https://encantadore.com
Ancora – https://ancoraswimwear.com
Palmacea – https://palmacea.com.co
Carolina Estefan – https://carolinaestefan.com
Praia – https://praiabydayanaraduran.com.co
Nawa – https://www.instagram.com/nawaresortwear
Estivo – https://store.myestivo.com
Mar De Rosas – https://marderosassw.com
Corpo – https://corposwimwear.com
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