Bally Ecdysis | Rhuigi Villaseñor | Bally SS23

For Spring/Summer 2023, Bally’s debut collection from Creative Director Rhuigi Villaseñor offers a sensual interpretation of high-octane glamour.

The new collection is a cosmopolitan exploration of European luxury through a distinctly American lens. Swiss leather craftsmanship, the lynchpin of Bally’s 171-year heritage, is applied to ready-to-wear and accessories for women and men with an innate sense of sophistication and humor in equal parts.

“When I discovered the Bally universe, it was clear to me that my energy and my point of view would be the catalyst for a renaissance, two decades since the last Bally runway show. Placing Swiss craft and European art of living in harmony with my own American story, I’ve called this collection Ecdysis — a reset and a celebration of radical luxury.” — Rhuigi

#BallyEcdysis x #Rhuigi x #BallySS23

Production: Eyesight Group
Music: Rimar Villaseñor
Casting: Liz Goldson
Hair: Eugene Souleiman
Make-Up: Lisa Butler
Nails: Eri Narita

Explore Bally’s return to the runway at:

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