Abigail Ajobi Tier 2 – Capsule Collection 2021: London Fashion Week DiscoveryLAB With Toni&Guy
Shop Here:
https://itsajobi.com/collections/capsule-collection-2021
Abigail Ajobi- Tier 2 – Capsule Collection 2021: @British Fashion Council London Fashion Week Digital DiscoveryLAB In Collaboration With Toni&Guy @toniandguyworld
The collection is entitled ‘Tier 2’ and speaks of the discomforts of lockdown and the pandemic through the comfort of clothing and household items. This is a two part collection with part one consisting of ready to wear and part two (due to launch in September) consisting of accessories and homeware. The film outlines a concept that has been so familiar to us all over the past 2 years plus. It explores a couple living together in lockdown portraying their emotional journey, the bad and the good of what life has been like inside, throughout the lockdown period whilst highlighting the beauty of the new collection and the familiarity/comforts of home.
The main two prints in this collection are inspired by domestic items which can be traditionally found in the home, bleach and blankets. The collection recreates a lounge wear feeling with a more uplifting and stylised aesthetic. Our ‘convertible’ clothing functionality has been carried over from our previous collections. This means many of our pieces can be worn in multiple different ways, from shorts to full length trousers etc.
As with all of our collections, we will be supporting a charity relating to this theme. Part of the profits from this collection will support The Care Workers’ Charity; a charity with the mission to prevent care workers from falling into crisis. supporting our social care heroes with financial grants.
Executive producer & Creative director
Abigail Ajobi
@abigailajobi
Director
Jolade Olusanya
@joladeo
Cinematographer & Colourist
Charles Rare
@charlesrare
Photographer
Terna Jogo
@shooter_terns
Assistant
Tomiwa Oye
@tomiwanicole
Models
Jayden Elijah
@jaydenjpd
Shalesa McAllister – Iruaga
@shalesaaa_
Hair by Artistic Director Fotis Sfetas and the TONI&GUY Session Team using label.m Professional Haircare
@fotissfetas @toniandguyworld
Special thanks to
Sosseh & Eisha
